Glad you're here!
If you are looking for someone who's proactive, trustworthy, and committed to continuous learning and professional growth, you've found the right person here ✨
About me
I’m Ashley, a junior at Northwestern University studying Cognitive Science and Design, fueled by creativity, strategy—and coffee!
Understanding users is at the core of my work. My background in cognitive science empowers me to design with a deep understanding of human behavior. From lab research to real-world projects, I’ve honed my skills in interviewing, testing, and using user feedback to drive the design process.
As a startup founder, I bring a unique perspective that integrates product design, strategy, and business, ensuring my designs not only resonate with users but also drive meaningful results.
When I'm not in design mode, I love taking photos, diving into the swimming pool, or attempting to dance (with mixed results).
I also love to cook! As you’re reading this, I’m probably experimenting with a new recipe in the kitchen 👩🏻🍳
I'm a blend of Creativity & Entrepreneurship
Morehead Family Innovator Fellowship Recipient, 2024
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Awarded the Morehead Family Innovator Fellowship, a prestigious entrepreneurship program supporting students in their entrepreneurial ventures.
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Taking ideas from concept to execution by successfully launching an app in the App Store.
Design Immersion Program, San Francisco, 2024
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Selected for a small cohort of top students in a competitive Design Immersion Program in San Francisco.
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Enhanced my design skills through intensive coursework in UX design, media technology, and storytelling, focusing on user-centered design and creative communication.
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Engaged in hands-on workshops at the Stanford Design School to gain insights from leading design educators.
Jumpstart Pre-Accelerator Program Fellow, 2023
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Chosen as a startup founder to be in the competitive Jumpstart Pre-Accelerator program at The Garage in Northwestern, designed to accelerate early-stage student ventures.
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Successfully pitched and secured $10,000 in funding for my startup, attracting investment, and driving innovative ideas forward.
Designing Logo & Brand Identity, 2nd place, 2023
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Received 2nd place in the branding design category from the Association of College Unions International (ACUI).